WORLDWIDE RIDES IN AS MAGAZINE PUBLISHER FOR MIKE THE KNIGHT™

WORLDWIDE RIDES IN AS MAGAZINE PUBLISHER FOR MIKE THE KNIGHT™

New York and London – Licensing International Expo 2011 – HIT Entertainment, one of the world’s leading independent children’s entertainment producers and rights-owners, has appointed BBC Worldwide as the magazine publisher for the new pre-school series, Mike the Knight™.

Mike the Knight will first be featured in BBC Worldwide’s popular CBeebies magazine from November, while a standalone Mike the Knight magazine, based on the new CGI animated series due to premiere on CBeebies this autumn, will be published from September 2012.

Katie Price, Senior Director, Global Publishing at HIT Entertainment said: “BBC Worldwide is the perfect partner for Mike the Knight and I am thrilled to have them on board. They have a wealth of experience and are incredibly strong editorially. The variety of themes within Mike the Knight provide a host of opportunities for a magazine format and I cannot wait to start working with them.”

BBC Magazines’ Pre-School Publisher, Pauline Cooke, said: “Everyone in the team is very excited about Mike the Knight magazine. Its fantasy world of knights, dragons and magic offers a wealth of opportunities for a new magazine that will have huge appeal for this audience. This deal also enables us to build on our brilliant working relationship with HIT Entertainment, producers of award-winning children’s programmes, with whom we’ve published the very successful Bob the Builder magazine for over 11 years.”

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