Ricky Zoom has zoomed onto the global market since its initial TV launch last year.
A second season for the Entertainment One (eOne) series is in production and will begin airing as early as this November.
“We are so proud of Ricky Zoom and its success to date,” says Olivier Dumont, president of family and brands at eOne. “It is premium original content produced by the very best talent and our strong roster of international broadcasters has super-charged the series to a high level of awareness around the world. We are very excited for the potential to explore even more ground in the second season. There are so many more stories to tell that will deepen the connection between the characters and our audience and we look forward to bringing them all-new adventures.”
The announcement comes ahead of the spring debut of TOMY’s toy line based on the preschool series. The toy launch will be followed by a limited range of additional consumer products, including publishing, puzzles and games, crafts, apparel, and accessories planned through 2021.
Ricky Zoom, along with PJ Masks and Peppa Pig, is among the properties that recently joined Hasbro through a major acquisition that brought eOne together with the Rhode Island-based toy and entertainment company last year.
eOne continues to fuel international hit Ricky Zoom, announced a second season of 52 x 11’ is zooming into production, racing to screens as soon as November 2020. Since its debut at the end of 2019, Ricky Zoom has raced to success achieving outstanding ratings in multiple markets and across several platforms: It is currently a top 5 preschool show with boys on Nickelodeon in the U.S., #1 on Nick Jr. commercial kids’ channel in the U.K., and the #1 show on Clan in Spain. From their weekend line up, it is a top 3 show on Treehouse in Canada and consistently outperforms channel averages on RAI in Italy and across the LatAm region. In China, the series has garnered an impressive 425+ million views on streaming platform, YouKu.
The property’s first app, Welcome to Wheelford, has been downloaded more than 4 million times globally since its release in August 2019. eOne is readying the launch of the first wave of consumer products in key territories, led by global master toy partner TOMY, including six key product skus across a variety of price points focused on core characters, rolling out in multiple territories this spring. The toy launch will be followed by a limited range of secondary category product launches in 2020, including publishing, puzzles and games, arts and crafts, apparel and accessories with additional secondary launches planned throughout 2021.
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