Nickelodeon Wins the Week with Kids and Total Viewers

Nickelodeon Wins the Week with Kids and Total Viewers

By Robert Seidman

Brand-New Educational Preschool Show, Mike the Knight, Debuts at Top Spot on TV with All Kids 2-5

NEW YORK – Feb. 7, 2012– Nickelodeon nabbed the top spot for the week (1/30/12-2/5/12) as basic cable’s top total day net with kids 2-11 (2.6/910,000) and total viewers (1.7 million).

Last week, Nickelodeon also premiered its latest educational preschool series, Mike the Knight (Friday, Feb. 3 at 10:30a.m. ET/PT), which drew 1.4 million total viewers and won its timeslot across all TV with kids 2-5 (4.77/665,000). A brand new CG-animated preschool series that invites viewers into a fantastical world of castles, missions, dragons and trolls, Mike the Knight, teaches kids about friendship, loyalty, and determination as they join Mike, a young knight-in-training, on his missions to protect his kingdom, serve his Queen and become a full-fledged knight.

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