Mike the Knight

HIT Entertainment, one of the world’s leading independent children’s entertainment producers and rights-owners, has announced that it has signed Golden Bear to represent arts and crafts for its brand new property Mike the Knight.

Product ranges within the category include mechanical arts and crafts, felts and dough sets with products launching in Autumn 2012.

Tracy Griffiths, Senior Director HIT Brands EMEA said:”We are delighted to have Golden Bear on board. They have a fantastic track record and some innovative product ideas. Our quest is for Mike the Knight to become a major new global pre-school property and with such a fantastic line up of licensees supporting the brand we are confident of achieving our goal.”

Christine Nicholls, Product and Marketing Director said: “Golden Bear are delighted to be working once again with HIT Entertainment and we are looking forward to developing an exciting range of arts and crafts products for this fantastic new license.”

Mike the Knight is HIT’s first launch of a newly created boys’ property since Bob the Builder. The series was initially announced last year, and with five months to go before it first broadcasts on CBeebies, HIT has already signed 21 UK licensees.

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